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location exclusion or bid adjustments ?

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# 1
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hi,

Please, if i make a bid adjustement on a targeted sub area (for instance a city inside a country) , decreasing by 90% the bid, this means that my ads won't be displayed at all on this area, right ? So,in a way, it's like making an exclusion from the location settings parameters  ? In fact.. I can't see the difference between both location and bid adjustement, for me it looks like the same.

Please, Could you clarify this point ?

Tks in advance..

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Accepted by John Paul (Google Employee)
September 2015

Re: location exclusion or bid adjustments ?

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# 2
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Hello,

 

Only a -100% bid adjustment on an area would ensure no ads for that area, for that campaign. However depending on the country, location targeting could be more or less accurate so I wouldn't count on a complete exclusion of visits from an excluded location. To understand more how the Location targeting works you can read this : link

 

 

For example this is an interesting paragraph :

 

"Related cities

When you target a city, we may also show your ad to customers in nearby, closely related cities that normally couldn't be targeted because of low population, insufficient data about the geographic area or because city-level targeting isn't available. For example, if you target the city of Manchester, we may also show your ads to searchers in nearby suburbs of Manchester."

 

The different is this : with the location exclusion you get the equivalent of the -100% bid adjustment but with bid adjustments you can increase or decrease the overal bids for locations according to your signals of profitability like conversions. For example you cannot bid 30% higher for clicks in location with many successful conversions without the bid adjustment feature.

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Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: location exclusion or bid adjustments ?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Only a -100% bid adjustment on an area would ensure no ads for that area, for that campaign. However depending on the country, location targeting could be more or less accurate so I wouldn't count on a complete exclusion of visits from an excluded location. To understand more how the Location targeting works you can read this : link

 

 

For example this is an interesting paragraph :

 

"Related cities

When you target a city, we may also show your ad to customers in nearby, closely related cities that normally couldn't be targeted because of low population, insufficient data about the geographic area or because city-level targeting isn't available. For example, if you target the city of Manchester, we may also show your ads to searchers in nearby suburbs of Manchester."

 

The different is this : with the location exclusion you get the equivalent of the -100% bid adjustment but with bid adjustments you can increase or decrease the overal bids for locations according to your signals of profitability like conversions. For example you cannot bid 30% higher for clicks in location with many successful conversions without the bid adjustment feature.

Re: location exclusion or bid adjustments ?

Follower ✭ ✭ ✭
# 3
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Hi Adrian..

 

Tks for your message.

 

It seems that you can't make a 100% decrease with bid adjustment. I made a try successively  (from 100% to 90% : 100, 99, 98, 97 etc..) , only a decrease from 90% has been accepted, otherwise a red message error say "Please enter a larger number" .
  ...So the only advantage to use the location targeting setting compared to bid adjustement  seems to be that you can 100% exclude an area.

Re: location exclusion or bid adjustments ?

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# 4
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Yes you are right .