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linking ads to key words

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# 1
Visitor ✭ ✭ ✭

I have created both some new ad words and new ads for an existing campaign. what i cannot figure out is how to make sure certain key words match certain ads. I cannot find any place to do that. Also, i want to increase the targeting of one area over another, but i do not see a setting for a geographic location setting for key words. Any help there would be great, too.

1 Expert replyverified_user

Re: linking ads to key words

Top Contributor
# 2
Top Contributor
Hi Pam,

The basic AdWords entity you should be familiar with is an ad campaign. A campaign may house multiple ad groups while ad groups consist of ad copies and keywords.

Geo- or location targeting is a campaign level feature that can be adjusted after clicking on the *Settings* tab. You cannot set geo-targets at an ad group, ad copy or keyword levels.

I am not sure I understand your first query the right way. Anyway, I think you are interested in how you should structure your ad copies and keywords into ad groups. In short: it should be done in a way that ads and keywords around a common theme are grouped in one ad group.

Please also refer to below link:

*** How ad groups work ***
https://support.google.com/adwords/answer/2375404?hl=en

Best,
Lakatos

Re: linking ads to key words

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for this info!