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linking accounts

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Basically I'm trying to set up remarketing. To do this I need to link my adwords to my merchant centre. But, each time I click on link account it say oops there's been an error please try later. Very frustrating

3 Expert replyverified_user

Re: linking accounts

Community Manager
# 2
Community Manager

Hi Outer,


What browser are you using? Try clearing your cache and cookies - that usually does the trick. If not, let me know in a reply!

 

Kathleen

Re: linking accounts

Badged Google Partner
# 3
Badged Google Partner
Outer,

Remarketing is not controlled via the merchant center. Linking the merchant center details can be found here and is part of Google Shopping:
https://support.google.com/ds/answer/3238472?hl=en

Remarketing is either set up using Google Adword Tags or via Google Analytics

Step 1 - Determine if you are creating your marketing lists via Google Analytics or via Google Adwords Tag.

Google analytics tracking - https://support.google.com/analytics/answer/2611268?hl=en

If analytics you need to add a extra piece of code.
https://support.google.com/analytics/answer/2444872

If through Adwords - details here
https://support.google.com/adwords/answer/2701222

Step 2 - make sure your code is correct on the pages in which you want to track.

With adwords tag, if you want to track all visitors to your website, the the code needs to be on all webpages, If you just want to track people who converted or purchased, the code needs to be on those thank you pages, etc.

with GA code remarketing, make sure you updated your code.

Step 3 - check the list creation rules.


Additional resources:
Add the remarketing tag to your site - https://support.google.com/adwords/answer/2476688?hl=en

Create a remarketing list
https://support.google.com/adwords/answer/2454064?hl=en

Create your first remarketing campaign
https://support.google.com/adwords/answer/3210317?hl=en


Remarketing with Google Analytics
https://support.google.com/analytics/topic/2611283?hl=en&ref_topic=3413645

Re: linking accounts

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi Outer,

Are you looking to do this for running Remarketing ads for PLA?

Please see the following links for help on this:

https://www.youtube.com/playlist?list=PL9piTIvKJnJNPwLhJ61V_3zxnATVE7QWj
https://www.en.adwords-community.com/t5/Advanced-Features/Is-there-a-way-to-create-remarketing-shopp...

You could also try speaking to a Google Rep over the phone if you need further assistance on this.


Re: linking accounts

Top Contributor
# 5
Top Contributor

Hi Outer, 

 

As Eric said, you do not need to link your Merchant Center account to AdWords in order to use remarketing. But yes, if it is about Dynamic Remarketing for retail specific websites, you do. 

 

If you want to setup dynamic remarketing for retail, you must already be using shopping campaigns in AdWords, and your accounts must already be linked. If you are not already using Shopping Ads how would you use dynamic remarketing lists here. 

 

Please tell us what exactly you want to do? It will help us understand the scenario better  and we would be able to help you out.

 

Thanks
Ratan

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Re: linking accounts

Google Employee
# 6
Google Employee
There was a temporary bug with linking AdWords and Google Merchant Center that has now been resolved.