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landing page structure

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# 1
Visitor ✭ ✭ ✭

Please Instruct how to design/Structure my Landing Page.

1 Expert replyverified_user

Re: landing page structure

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# 2
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Hi Ashish,

 

Welcome to the community.

 

Here is the guidelines for a good landing pages.you may be interested to read this

Understanding landing page experience

 

You may also read the following article written by our TC Scott

https://www.en.adwords-community.com/t5/User-Articles/Optimising-Landing-Pages-for-AdWords-Conversio...

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Accepted by topic author Ashish k S
September 2015

Re: landing page structure

Top Contributor
# 3
Top Contributor

Hey Ashish,

 

In addition to what Shuva said above, I would like to put in some of my thoughts here:

 

Before you design or think about your landing page or your website, try to put yourself in your customer's shoes and then see what they might be looking for and what can they accomplish within few clicks to your website or the landing page.

 

Do they have right mode of communication available in the form of a contact form, telephone number or an email address?

 

Don't give away unrealistic expectations and project only those things which you can promise to your users.

 

Simple and easy navigation as Scott also mentioned in his article are the key features of a user friendly website.  

 

I would also suggest reading this useful article : https://support.google.com/adwords/answer/2580276?hl=en&ref_topic=1714063

 

My 2 cents!

Pankaj