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landing page is a graphic

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# 1
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hi i have a client that he wants me to help him send traffic and sales for his business.

His landing page/salespage is a graphic...will google lower our ranking if the landing page is a big

graphic? 

2 Expert replyverified_user

Re: landing page is a graphic

Top Contributor
# 2
Top Contributor

Hi,

 

If I talk specifically about PPC here, your landing page should be user friendly and it should include all the relevant info what you are actually trying to target and showing in your ads. Relevant content and easy navigation are important attributes of a user friendly landing page/site.

 

Read more on this here: https://support.google.com/adwords/answer/2404197?hl=en

 

For second part of your question about ranking, I think it is better if you post it on Google webmaster forum about the guidelines on making Search engine friendly website. This is the link: http://productforums.google.com/forum/#!forum/webmasters

 

Pankaj

Re: landing page is a graphic

Top Contributor
# 3
Top Contributor
Hi myname123,

Page load time is a major factor in establishing the quality of your landing page. If that page is one huge image, the load time will be very slow compared to a text-based site. In general, your landing page needs to load in less than 2.5 seconds or Google may decide it's a poor user experience.

I'd run PageSpeed on his landing page to figure the page load time. You'll need to look at the empty cache load time as most visitors will not have the image in local cache. Then I would strongly urge the client to redesign the landing page accordingly.

If the page load time is acceptable, there are other things and tags you can use to make the page more "bot-friendly". Again speaking generally, it's best to actually use text for text and images for images, buttons or links for calls-to-action.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords