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keywords

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# 1
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can anyone tel me if having to many keywords would effect my ad performance ,should i delete the ones that arnt getting any clicks.also how many impressions are you aloud per day should i delete the keywords that are getting impressions but not may clicks .regards kenzie

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Accepted by Zee (Community Manager)
September 2015

Re: keywords

[ Edited ]
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# 2
Top Contributor

Hi Kenzie,

 

It is hard to say how many is too many.  The idea is to organize those keywords into groups and deliver ad copy that is really relevant to the search query.  So right now you have KW's that don't get lots of clicks but it may just be that you need to couple these keywords with different ad copy. 

 

Also match types like broad may allow your ads to appear for search terms that are not relevant enough to your product/service/ads.

 

I think these Wiki articles hosted here on the community may help explain my point further.

 

AdWords Keywords - 3 steps to success

http://www.en.adwords-community.com/t5/Improve-results/AdWords-Keywords-3-Steps-for-Success/ta-p/206...

 

Keyword Match Types:

http://www.en.adwords-community.com/t5/Improve-results/Understanding-Evaluating-and-Managing-AdWords...

 

AdWords Click Through Rates - Understanding, Evaluating and Improving

http://www.en.adwords-community.com/t5/Improve-results/AdWords-Click-Through-Rates-CTR-Evaluating-an...



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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