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keywords are neccesery ?

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# 1
Visitor ✭ ✭ ✭

 

keywords  are  neccesery  ?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: keywords are neccesery ?

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# 2
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If you are targeting the search network, there is no other targeting methods except keywords. That means your ads wouldn't be showing until you add keywords to your ad groups.

If you are targeting the display network, no it's not necessary adding keywords. There are many other targeting methods you can use to match your ads to places it can appear, such topic, placement, interest..etc.

As a new advertiser It's suggested to start from here:
https://support.google.com/adwords/topic/3374694?hl=en&ref_topic=3119071

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Marked as Best Answer.
Solution
Accepted by topic author ΚΩΣΤΑΣ Γ
September 2015

Re: keywords are neccesery ?

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# 4
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No, it's not necessary.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: keywords are neccesery ?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
If you are targeting the search network, there is no other targeting methods except keywords. That means your ads wouldn't be showing until you add keywords to your ad groups.

If you are targeting the display network, no it's not necessary adding keywords. There are many other targeting methods you can use to match your ads to places it can appear, such topic, placement, interest..etc.

As a new advertiser It's suggested to start from here:
https://support.google.com/adwords/topic/3374694?hl=en&ref_topic=3119071

Re: keywords are neccesery ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thank you for your answer.
if i use display ads ( banner ) is it necessery to use keywords or i can set themes like sports , news ...
Marked as Best Answer.
Solution
Accepted by topic author ΚΩΣΤΑΣ Γ
September 2015

Re: keywords are neccesery ?

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
No, it's not necessary.

Re: keywords are neccesery ?

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
yes i agree with Ahmed Ali, really " there is no other targeting methods except keywords". nice post indeed. Thanks