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keyword variation question

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# 1
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If i sell a product called a widget and widgeting is a common verb that has nothing to do with my business. how do i set up my negative keyword match type to prevent widgeting from triggering my ads.

 

example:

search terms i want:

where to buy a widget

how much do widgets cost

 

search terms i don't want:

widgeting patio

widgeting laces

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jason G
August 2016

Re: keyword variation question

Rising Star
# 2
Rising Star
Just add "widgeting" as a phrase match negative. Negative keywords do not use the same "close variant" matching as regular keywords. This means that you won't prevent your ads from showing on searches containing "widget" when using the negative keyword "widgeting".

Jim
Jim Vaillancourt, AdWords Rising Star, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jason G
August 2016

Re: keyword variation question

Rising Star
# 2
Rising Star
Just add "widgeting" as a phrase match negative. Negative keywords do not use the same "close variant" matching as regular keywords. This means that you won't prevent your ads from showing on searches containing "widget" when using the negative keyword "widgeting".

Jim
Jim Vaillancourt, AdWords Rising Star, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.