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keyword planner vs adwords editor bids

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am building a new campaign. For a keyword, the suggested bid in the keyword planner is $42 but when I downloaded the keywords from Adwords Editor, the first page cpc shows $0.3. Why is there such a big difference?  

1 Expert replyverified_user

Re: keyword planner vs adwords editor bids

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Most probably there is difference in targeting country for keyword planner and AdWords Editor.

Re: keyword planner vs adwords editor bids

Rising Star
# 3
Rising Star
Hi

Adding to above answer, 42$ for a keyword is quite high amount. May be your keywords are more Generic and a common field like clothing or food? If yes consider narrowing down them to be more related to requirements