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keyword details

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# 1
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What does the keyword details data show under the keywords tab? what do i use keyword datials data for?

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Marked as Best Answer.
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Accepted by topic author Bob t
September 2015

Re: keyword details

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# 2
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Probably the most important feature there is to see for which search queries your ad appeared. These may or may not be the same as the keywords you entered, depending on the match type you use. Especially when using broad match, here you will find new ideas for keywords that you can include in your account, and negative keywords, for which you want to make sure your ads do not appear.

Another function there is auction insight, which present data on how you perform related to other advertisers regarding impressions and position. And of course, this is a nice place to find out who your competition is anyways. Hope that helps!

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Marked as Best Answer.
Solution
Accepted by topic author Bob t
September 2015

Re: keyword details

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Probably the most important feature there is to see for which search queries your ad appeared. These may or may not be the same as the keywords you entered, depending on the match type you use. Especially when using broad match, here you will find new ideas for keywords that you can include in your account, and negative keywords, for which you want to make sure your ads do not appear.

Another function there is auction insight, which present data on how you perform related to other advertisers regarding impressions and position. And of course, this is a nice place to find out who your competition is anyways. Hope that helps!