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is there a cost for impressions or just for clicks

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# 1
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2 ACCEPTED SOLUTIONS

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: is there a cost for impressions or just for clicks

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# 2
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Hello Jimmie,

Google provide the Both option, In display network you can pay either on Clicks or On Impression, But in Search network you have only clicks option not impression. Hope you understand.
Jitender

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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: is there a cost for impressions or just for clicks

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# 3
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Hi Jimmie B,

Welcome to adwords community.
You can target both option that is cpc(cost per click) and cpm( Cost per Impression).

CPC(Cost per Cliick) - Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). You can run your ads cpc bidding in search network and display network both. For more information Go with this link.
https://support.google.com/adwords/answer/116495?hl=en

CPM(Cost pe Impression):- CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

CPM stands for cost-per-thousand impressions, so you pay for each set of a thousand views of your ad. You set CPM bids to tell Google how much you're willing to pay for that set of impressions. CPM bidding is best suited for advertisers who are focused on brand awareness. For advertisers whose main goal is sales or website traffic, CPC bidding (pay for each click on your ad) might be a better option. You set a maximum CPM (or "max CPM") bid as the highest amount that you're willing to pay for 1,000 views of your ad.

Hope it helps you.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: is there a cost for impressions or just for clicks

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hello Jimmie,

Google provide the Both option, In display network you can pay either on Clicks or On Impression, But in Search network you have only clicks option not impression. Hope you understand.
Jitender
Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: is there a cost for impressions or just for clicks

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆
Hi Jimmie B,

Welcome to adwords community.
You can target both option that is cpc(cost per click) and cpm( Cost per Impression).

CPC(Cost per Cliick) - Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). You can run your ads cpc bidding in search network and display network both. For more information Go with this link.
https://support.google.com/adwords/answer/116495?hl=en

CPM(Cost pe Impression):- CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

CPM stands for cost-per-thousand impressions, so you pay for each set of a thousand views of your ad. You set CPM bids to tell Google how much you're willing to pay for that set of impressions. CPM bidding is best suited for advertisers who are focused on brand awareness. For advertisers whose main goal is sales or website traffic, CPC bidding (pay for each click on your ad) might be a better option. You set a maximum CPM (or "max CPM") bid as the highest amount that you're willing to pay for 1,000 views of your ad.

Hope it helps you.