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is it possible to target graduates of a certain university?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to run an ad targeted at the graduates of a certain university.  New to Adwords and I'm reading and trying to figure this out.  Hopefully someone can help me up the learning curve

1 Expert replyverified_user

Re: is it possible to target graduates of a certain university?

Top Contributor
# 2
Top Contributor
Hi Steven,
It is not possible at this time to target graduates of a certain university. There's no reliable way for Google to know this information at this time.

Facebook on the other hand DOES have this information.

Re: is it possible to target graduates of a certain university?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Ok. Again, I am a real neophyte and reading everything I can to learn.

What if in your display planner, you create "interest" items like the proper university name, proper university name w/mascot, known abbreviations of university name, etc. Then you select geographic nielson locations known to have high populations of graduates. Would this provide a reasonable level of targeting? Or am I just missing the point.

I will target this on Facebook, too.
Marked as Best Answer.
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Accepted by topic author Steven K
September 2015

Re: is it possible to target graduates of a certain university?

Top Contributor
# 4
Top Contributor
Hi Steven,
You can of course do it that way bit its not going to be exact. It depends on what you're advertising and how confident you are with your assumptions.

Test test test. Its the only way to know.

Re: is it possible to target graduates of a certain university?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you for taking the time. I feel more confident about what I'm trying to put together. Tomorrow, I'll throw it up against the wall and see what sticks...Testing as you said.

Re: is it possible to target graduates of a certain university?

Top Contributor
# 6
Top Contributor
No worries.
Give me a shout if you have any more questions.