AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

is it best to narrow down the keywords rather than a wider scope?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

Is it best to have a more specific keyword than a wider scope even though it shows a smaller popularity search?

Re: is it best to narrow down the keywords rather than a wider scope?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello Donna

If you want to get the more reach for your business, select specific keywords that directly relate to your ad's theme. Using more specific keywords would mean that your ad only appears for terms that apply to your business. But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you'd like.

If you'd prefer to reach as many people as possible, choose more general keywords. In most cases, adding very general keywords might make it difficult to reach potential customers because your ad could appear for searches that aren't always related to your business. Also, more general keywords can be more competitive and may require higher bid amounts.

You should try testing out more and less specific keywords and then decide which ones give you better results. No matter how general or specific your keywords are, they should always be as relevant to your ads and website as possible. Note that it's a good practice to avoid having duplicate keywords in your account as Google shows only one ad per advertiser on a particular keyword.

To know more about using of keywords you can refer the link: https://support.google.com/adwords/answer/2453981?hl=en

Hope this will work

Ana

Re: is it best to narrow down the keywords rather than a wider scope?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Donna M,

Your keywords selection would provide you more control over your budget and reach to audience. More general term and broad match gives you more reach of your business but still it is question of the potential customer and conversion, if you go through search term analysis more general term are getting high CTR but less convertible which are burning your budget. I thing use specific keywords and narrow down your search term would give better chance to understand your ad performance.


Re: is it best to narrow down the keywords rather than a wider scope?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

The best & Important suggestion for your case is to Have broad match modifier for your keywords.

It will allow you to have Quality traffic and relevant one.

 

for example: you have a keyword called: Shop refrigerator online, so take it like  +Shop +refrigerator +online

 

So once user will have your ads for these keywords

"Shop refrigerator online"

"Shop online refrigerator"

Shop High quality refrigerator online

shop best online refrigerator

 

So you have relevant & quality traffic Smiley Happy

Try this!