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is Google double click going to have some impact over Google Adwords?

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# 1
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Double click needs big initiaters. But over a period of time is it going to affect Google Adwords?

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Re: is Google double click going to have some impact over Google Adwor

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello;
For now these two types of advertising platforms using different technologies. 
While Adwords is a PPC platform, doubleclick is a "Real Time Bidding Ad Exchange"

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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