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impressions and clicks without keyword hits?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can someone explain this to me? Today, I set up a display network only ad and used keywords as targeting criteria. At the end of the day, I examined my stats: 13 clicks out of 770 impressions. On the face of it, not too bad.

 

However, reviewing keyword performance revealed that NONE of my keywords resulted in clicks. Only about one third of total impressions were associated with my keywords. What is going on here? How is it that I'm receiving clicks and impressions that are not tied to any of my keywords.

 

Moreover, most of the clicks seemed dubious at best. All clicks were mobile app with associated CTRs of between 33% and 100%. One of the mobile apps accounted for 3 clicks and had a 33% CTR. This particular app had no discernible relationship to my targeting/add and had a grand total of 5 thousand downloads!

 

Am I missing something here, or (as I expect) did have my money wasted on click fraud?

 

Regards,

Mark

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Accepted by MosheTLV (Top Contributor)
June 2017

impressions and clicks without keyword hits?

Top Contributor
# 2
Top Contributor

Hi Mark,

 

Ideally, if the campaign type is as you have posted, you should receive the data in front the keywords which received clicks in your Display Network only. Make sure you are looking at the right interface i.e. Display Network>> Keywords Tab. Another possibility could be data lag since you launched the campaign today and AdWords is showing you total data and keywords tab data is yet to be updated.

 

Pankaj

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2017

impressions and clicks without keyword hits?

Top Contributor
# 2
Top Contributor

Hi Mark,

 

Ideally, if the campaign type is as you have posted, you should receive the data in front the keywords which received clicks in your Display Network only. Make sure you are looking at the right interface i.e. Display Network>> Keywords Tab. Another possibility could be data lag since you launched the campaign today and AdWords is showing you total data and keywords tab data is yet to be updated.

 

Pankaj

impressions and clicks without keyword hits?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Pankaj,

 

Double checked today. Selected Display Network --> Keywords Tab. Same result. I'd think that results should be posted by today. Is Ad Words data trustworthy?