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impression suddenly dropped

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I used to get Lot of Impressions but from last 3 days number of Impressions dropped by 60%. What may be the cause and how do I troubleshoot?

impression suddenly dropped

Badged Google Partner
# 2
Badged Google Partner

Hello hemanth k 

 

How is your budget? How are your ads? have you changed anything recently? 

impression suddenly dropped

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

hell Terry,

 

This question was asked to me in a interview, so wanted to know the answer

Marked as Best Answer.
Solution
Accepted by topic author hemanth
November 2016

impression suddenly dropped

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

One way to answer the question:

 

First I would determine if something has gone wrong or changed internally, inside the campaign.  The ad diagnostic tool, and all 3 columns of Est. bid levels, would be a good place to start. 

 

Second, the market for your ads may have shifted due to a large competitor entering the market and knocking you off page 1.  This should show up in the Est. page 1 bid estimate, however I would also use Google search and enter your search terms, studying paid search results on page 1. 

 

Also i would study the hourly click pattern over the past 3 weeks and see if something has shifted, e.g. a competitor clicking on ads and burning your click budget early with repeated clicks.  IP address logs for your website should be looked over. 

 

A good interview question!