AdWords
4.4K members online now
4.4K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

i would like to know about different types of campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author sripad k
September 2015

Re: i would like to know about different types of campaigns

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
in adwords primarily there are two types of campaign -one on search network and other on display network ,under them you have more add on features i.e in search network -you have shopping campaign also know as PLA or product listing campaign .
In display you have you tube ,engagement ads and so on ,
to understand these better you need to understand what ur requirement is and what ur expectations are from adwords
you can refer to -https://support.google.com/adwords/answer/2567043?hl=en

View solution in original post

Re: i would like to know about different types of campaigns

Top Contributor
# 2
Top Contributor

Hello,

 

It's a pretty generic question and in AdWords you have multiple options to target your campaigns and that too depending upon the user segment you want to target. Google has 2 networks i.e. Search Network and Display Network. There are various permutations and combinations available inside the interface based on these 2 networks and you can read more about campaign type features here:

 

https://support.google.com/adwords/answer/2567043?hl=en

 

Pankaj

Marked as Best Answer.
Solution
Accepted by topic author sripad k
September 2015

Re: i would like to know about different types of campaigns

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
in adwords primarily there are two types of campaign -one on search network and other on display network ,under them you have more add on features i.e in search network -you have shopping campaign also know as PLA or product listing campaign .
In display you have you tube ,engagement ads and so on ,
to understand these better you need to understand what ur requirement is and what ur expectations are from adwords
you can refer to -https://support.google.com/adwords/answer/2567043?hl=en

Re: i would like to know about different types of campaigns

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Sripad
You have asked a very broad question. AdWords have options to target your campaigns depending upon the user segment. There are various ad format and campaigns are there you go for advertising:
1. Search Ads: Reach people who are reaching for you
2. Display Ads : Reach customers across the web
3. Video & YouTube Ads: Tell your video story
4. Mobile Ads: Connect with your customers on the go
5. TV Ads: Advertise on the networks you love to watch

Read more here: http://www.google.co.in/ads/ad-types.html

Re: i would like to know about different types of campaigns

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
yaa thank you..

Re: i would like to know about different types of campaigns

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
thanq...