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i'm wondering is there a difference between adwords mobile and regular adwords?

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# 1
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just got a flyer in the mail that seems to focus on mobile. but when i look at your site it seems to be the same as non mobile. is adwords all inclusive, be it mobile device or not?

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Accepted by Alys (Google Employee)
September 2015

Re: i'm wondering is there a difference between adwords mobile and regular adwords?

Top Contributor
# 2
Top Contributor

Hi Icwater,

 

Welcome!

 

What you have touched on here is one of the beautiful parts of AdWords...flexibility.

 

AdWords can be all inclusive, as you put it, and you can show your ads on the Search as well as the Display network and across all devices if you choose to do so.

 

However, it is generally accepted that having dedicated campaigns to target specific networks and/or devices tend to perform better. 

 

That being said, you can certainly set up a campaign that targets Mobile Devices only without much trouble at all. The choice is up to you.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: i'm wondering is there a difference between adwords mobile and regular adwords?

[ Edited ]
Top Contributor
# 3
Top Contributor

And here a complete site about Google's mobile strategy;

READY TO GET MOBILE?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: i'm wondering is there a difference between adwords mobile and regular adwords?

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# 4
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be carefull while turning on the display network on mobile unless you are sure of what you are doing Smiley Happy, this could eat up lot of budget. however on search network, never found anything as amazing as mobile adds