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i am getting more clicks and less sessions on Google analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

 Screen shot

Hi,

 

I am getting more clicks on daily basis but the number of sessions is very less.

Like yesterday the number of clicks was 16 and number of sessions were only 6.

I am running only Display campaign .

Please let me know what is the reason for this.

 

1 Expert replyverified_user

Re: i am getting more clicks and less sessions on Google analytics

Top Contributor
# 2
Top Contributor
Hi,

There can be discrepancies between AdWords and Analytics data.

Please check the link below and read 'Discrepancies in clicks and sessions

https://support.google.com/analytics/answer/1034383?hl=en

Hope this helps,

Deepak

Re: i am getting more clicks and less sessions on Google analytics

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Well, Clicks are sessions data are rarely the exact same for which there can be multiple reasons, primary among them being

a) multiple clicking of same ads by Users within a single session
b) AdWords automatically filters certain clicks from your reports while GA shows them all
c) Users preventing GA from collecting data by configuring their accounts

Unless the difference gets to gigantic proportions, its nothing to set off the alarm bells!


Re: i am getting more clicks and less sessions on Google analytics

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Earlier there was a display text campaign running then the total number of clicks were around 100 and number of sessions were only 4-6.