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how to run effective ppc campaign for the USA market?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

Could someone help me to understand how to run effective ppc campaign for the USA market?

 

The product is a financial service and would be great if someone can help. Thanks.

1 Expert replyverified_user

Re: how to run effective ppc campaign for the USA market?

Rising Star
# 2
Rising Star
Hi Oliver,

Are you talking about adword express campaign or normal adwords ppc campaign?

In normal campaign always you need to understand why you doing this campaign,whether it's for a branding purpose or whether your looking to increase your return of investment etc etc.

Once you have decided that in a search network campaign you need to focus on writing a great ad copy and choosing correct and relevant keywords for your campaign. You can always use tools like keyword planner in-order to decide what kind of keywords will go or simply you can use user industrial knowledge on this Smiley Happy

Then the adcopy! You need to understand how customer would want to see an ad related your filed, what they expecting from such service etc etc,

After fulfilling this two tasks u can go to targeting and other options

Also this might help you https://www.en.adwords-community.com/t5/User-Articles/Free-Course-On-Creating-Your-First-Online-Camp...

Re: how to run effective ppc campaign for the USA market?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi Oliver,

Congratulations on beginning your first AdWords Campaign in the US!  To add to Nisal's helpful answer, below are a few links that you may find useful as you start your AdWords journey.  As always, feel free to post any questions here in the Community.  

 

As a word of caution - AdWords success is best achieved when advertisers really take the time to  learn and understand AdWords before launching a Campaign.  It's always best to spend a little extra time learning all you can, before launching your first Campaign(s).  

 

 

  1. Growing your business with AdWords (aka AdWords for Beginner’s Guide) – Simple, yet thorough explanation of the AdWords platform and how to set up an Account.  I particularly like this resource because it’s linear and gives you examples and tips.
  2. AdWords Help Center – All you ever needed to know about AdWords in one place with great on-site search functionality.  Recommended: Set up your account and start advertising
  3. AdWords YouTube Channel – If you prefer watching videos vs. reading, this is the place for you.
  4. AdWords Community - Yes, you’re already here, but besides posting questions, take time to review questions that advertisers have previously asked, and their solutions.
  5. AdWords Step by Step - Another simple, easy to understand walkthrough on the basics of setting up an AdWords Account.