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how to i figure out what words to use in ad words

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to ad words and before I make a campaign I would like to know where as far as constructing an ad to start to promote my site. I am a radio personality trying to gain more exposure for my radio show and drive more traffic to my website I always put my trending topics on my website each day and would like to have more listeners call into my show. Any suggestions on where to start.

1 Expert replyverified_user

Re: how to i figure out what words to use in ad words

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Shaunte C

In the GCP learning Center there is all the information you will need with useful examples.

https://support.google.com/adwords/certification/?hl=en-GB&page=examstudy.cs#topic=20318

More detail information about your issue can be found in the following 2nd link where it explains about the Keywords.

https://support.google.com/adwords/certification/answer/2453981?hl=en-GB

Finally i believe that first you need to go through the following material which explains how you will organize your campaign.

https://support.google.com/adwords/certification/answer/1704396?hl=en-GB&ref_topic=2799735
George Gemenetzis
Don't forget to Star or credit an answer as an AdWords Accepted Solution if it helped you.

Re: how to i figure out what words to use in ad words

Top Contributor
# 3
Top Contributor

Hello,

 

Since I believe your first motive is to improve your brand name, Google Display Network won't be a bad option to consider.

 

You can try to build a GDN campaign and start searching for the placements where you think your website can reach the potential audiences.

 

Similarly down the line, you can create a Remarketing Campaign and have the users revisit your site who have already shown interest.

 

You could also go for Adwords Video Campaign option and promote your YouTube video/channel via Adwords.

 

Read more optimization tips available here: https://support.google.com/adwords/answer/2549129?hl=en

 

My thoughts!

Pankaj