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how to enter keyword w/ adjectives and phrase - broad/exact?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want my set of keywords to contain 2 critical adjectives, a critical phrase, and a critical negative keyword

Fictional Example:

best guaranteed jump rope -free


So for example, I would want to get any googler who entered anything similar to the following...

best guaranteed jumprope

top guaranteed jump ropes

Best jump ropes with money back guarantees


..and NOT get the anything partial or free like the following...


best jump ropes

top free jump ropes


To accomplish this, I believe I would enter the following in a single adwords keywords textbox..


+best +guaranteed +jump +rope -free


not sure if I should use broad or exact match type.  Can you please advise?  Thx

2 Expert replyverified_user

Re: how to enter keyword w/ adjectives and phrase - broad/exact?

Top Contributor
# 2
Top Contributor
You would want to enter them on separate lines so one phrase gets added as a keyword and the other as a negative keyword. So:

+best +guaranteed +jump +rope


Joy Hawkins, Google My Business Top Contributor
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Re: how to enter keyword w/ adjectives and phrase - broad/exact?

Rising Star
# 3
Rising Star

Good afternoon.


The example you quote with the + marks is Modified Broad match. It may and/or may not pull the results you want--you'd have to test it to know for certain.


In addition to this rather lengthy modified broad match keywords, I would suggest that you also enter your other desired keywords as both phrase and exact match.


Really, keyword match types are fundamental to the success of your AdWords campaign and you're wise to think closely about which options you should use. For a more complete discussion of keyword match types (including negatives), check out Using keyword matching in the AdWords Help Center.


Good luck!



Google AdWords Top Contributor