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how to determine budget and bids on CPM

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello there
i would like to know how to determine a budget and bidding strategy if if want to reach a certain impression number

for example, if i want to reach 15000 impression within a week, how can i decide the budget and bids needed to get these impressions

thanks alot

how to determine budget and bids on CPM

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Ali

Do you have any historical data that indicates how many valuable conversions were derived from users seeing your display ads? You must consider how many conversions you get per 1000 impressions. Determine what are the average earnings from those conversions over an extended period. Then compare that value to how much you are willing to pay per 1000 impressions. If you are now starting out, it may take a trial-and-error approach until you can learn from the outcomes.  CPM is competitive because it’s all about the strength of your bid.


CPM is tricky because despite increased visibility, there is no guarantee of brand awareness. You cannot be certain that a user is attentive to your ad or retains the message. You could have 1000 impressions and zero clicks to your website.


Google has a few links that can help you out.


About cost-per-thousand viewable impressions bidding https://support.google.com/adwords/answer/2630842?hl=en


Choose your bid and budget https://support.google.com/adwords/answer/2375454


Budgets and bids https://support.google.com/adwords/topic/3119127?hl=en&ref_topic=3119122,3181080,3126923,

-- Sade (connectad.ca)

how to determine budget and bids on CPM

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

i just started .. but im already posting some ads to test the results and then apply it on a bigger scale (budget).. would this work ?

 

thanks alot