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how to choose bidding

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

i want to know how bidding is choosed cpcbidding and cpm bidding

Re: how to choose bidding

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# 2
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hey Mahesh,

if you goal is to promote your brand then CPM is a good option. Generally advertisers uses this bidding method for their Branding campaigns, where they are not much concerned about ROI but about how their brand can be popularized. Visit https://support.google.com/adwords/answer/6310?hl=en

If your main goal is to have people visit your website, then go with CPC bIdding option.As far as best practices are concerned, you should run Google Display and Google Search Network separately in order to get the best ROI.

Re: how to choose bidding

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Mahesh,
Adding to what kandarp has said, First of all choose a budget that is comfortable and then try to choose the keywords that really works for you. Then do what kandarp has said. But, there is no particular recommended bidding amount. The right bid for you will depend on what keywords you have chosen, adgroup and campaign.

Thanks and Regards
John Paul.