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how to calculate average CTR

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

How can i calculate average CTR anyone please explain me with example

 

Thanks & Regards,

Nandini

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Thotakura N
September 2015

Re: how to calculate average CTR

Top Contributor
# 2
Top Contributor

Hi Nandini,

 

CTR is the % of Click/Impression and Average CTR = % of Total Clicks/Total Impressions

 

E.g If a Keyword A has CTR 2.1%, Impression 570, Clicks 12 and

 

Second Keyword has CTR 1.6% Impression 1500, clicks 24

 

Total Clicks of Keywords (A+B)=36

Total Impressions Of keywords (A+B)=2070

 

Then Average/Weighted CTR:-  36/2070%=1.78%

 

Note- It should not be (2.1%+1.6%)/2=1.85%, It is wrong.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Thotakura N
September 2015

Re: how to calculate average CTR

Top Contributor
# 2
Top Contributor

Hi Nandini,

 

CTR is the % of Click/Impression and Average CTR = % of Total Clicks/Total Impressions

 

E.g If a Keyword A has CTR 2.1%, Impression 570, Clicks 12 and

 

Second Keyword has CTR 1.6% Impression 1500, clicks 24

 

Total Clicks of Keywords (A+B)=36

Total Impressions Of keywords (A+B)=2070

 

Then Average/Weighted CTR:-  36/2070%=1.78%

 

Note- It should not be (2.1%+1.6%)/2=1.85%, It is wrong.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: how to calculate average CTR

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
hi...the clicks are 18,730 , impressions are 463,518
...the what is the CTR and Average CTR?tia

Re: how to calculate average CTR

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Eon,

As Rakesh explained the CTR formula and criteria. On that basis, the CTR of your given clicks and impressions would be 4%.

CTR (Clicks / Impressions) x 100

Clicks= 18,730
Impressions =463,518

Therefore,
(18,730 Divided by 463,518) x 100 =4%

For further reference, please visit this page. Thanks

https://support.google.com/adwords/answer/2615875?hl=en