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how to calculate CTR for ad?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi,

i want to know... how to calculate CTR for ad?

1 Expert replyverified_user

Re: how to calculate CTR for ad?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Shailesh,
CTR is calculated by dividing the number of clicks by the total number of impressions..
But Adwords has a column of CTR, so you need not calculate it again and again.
Just modify your columns and include CTR in your columns thats it!
Hope it helps!
Regards,
Loukik

Re: how to calculate CTR for ad?

Rising Star
# 3
Rising Star
Hi Shailesh,

Loukik's reply is accurate. You can see more info about CTR here: https://support.google.com/adwords/answer/2615875?hl=en

Best,

John

Re: how to calculate CTR for ad?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
HI Shailesh,

It is very easy to calculate the CTR.it is nothing but click through rate.it tells you the percentage of clicks one ad gets from the total number of impressions.
so CTR=Number of clicks/Total number of impressions * 100