how to bid adword
Hi @FR T,
Have you set up your AdWords account?
What about creating a campaign?
Did you also create at least one ad group?
If you did those steps... did you set up keywords or targeting?
We would be happy to provide precise help, so please let us know where you are in the process.
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how to bid adword
If you're just starting out in AdWords, you’ll want to go with a budget and bid amount that you’re comfortable with.
First things first: there's no single recommended bid amount that works perfectly for everyone. The right bid for you will depend on:
- Your campaign type
- The cost of your keywords
- The success of your keywords
Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost per click bid (max. CPC bid) that's the highest amount that you're willing to pay for a click on your ad.
Set your bid by thinking about how much an ad click is worth to you. If you’re unsure what bid to start with, try setting a max. CPC bid of US$1.
Let's say you own a skateboard shop and you make US$10 from every skateboard purchase. You've seen that on average, 1 in 10 visits to your website results in a purchase. If you set a max. CPC bid of US$1, you’ll break even (advertising costs = sales). To make a profit, you should spend less than US$1 to get a click on your ad, which means you’ll want to set your max. CPC bid below US$1.
When you set a max. CPC bid in a new campaign, it's applied to the keywords you choose for your ad group. You can change this ad group default bid at any time. If certain keywords are more relevant to your business than others, you can choose to set different bids for them in order to increase your chances of having your ad appear when people search with those keywords. These are called keyword bids.
To make changes to individual keywords, click the bid amount in the “Max. CPC” column for that keyword.