AdWords
2.3K members online now
2.3K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

how to advertise on youtube only

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

With the old setup before Jan I was able to advertise my youtube videos on youtube only with keywords etc. It was an awesome setup and I just can't figure out how to do it with the new program. I was able to get a couple hundred clicks in one day under 5 cents each click.  Now its wanting me to pay .39 to .75 per each click.

 

I wish we could keep the old option. All I want to be shown on youtube search and etc not on google.com....

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: how to advertise on youtube only

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Rryanewis,

 

If you have video ads they will not shown on Google search or you can set display network for campaign. Kindly go through the http://www.youtube.com/advertise/adwords.html link for further information.

Dinesh
My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by Valentine (Google Employee)
September 2015

Re: how to advertise on youtube only

Google Employee
# 4
Google Employee


Hello,

 

YouTube promoted videos have now been integrated to the TrueView video ads formats, as TrueView in-search, appearing next or above search results on YouTube, and TrueView in-display, appearing next to video content on YouTube and on the GDN. TrueView in-slate (on YouTube long content) and TrueView in-stream (skippable commercial before the video that the user is trying to watch) are the 2 other placements included in the TrueView video ads family. 

 

If your goal is to generate views on your video, we strongly recommend that you stay opted in all 4 formats when you create a TrueView ad through AdWords for video. This will allow you to run your video promotion accross all relevant placements on YouTube and the Google Display Network. Advertisers who have remained opted-in all 4 formats have noticed they they were generating on average 4 times as many views for the same budget as when they were only using promoted video ads.

 

You can set up a new campaign using the AdWords for video tools in less than 10 minutes by accessing your account through adwords.google.com/video. Just sign in and click on the "New video campaign" button to get started: There is only 2 pages to fill out: the campaign and ad creation page, and the targeting page.

 

Further to advertisers feedback, we improved and simplified the campaign creation workflow in AdWords for video. Here are a few tips that will help you set up your campaigns:

  1. On the Campaign settings / ad creation page:
    a/ You are opted in by default to all 4 TrueView ad formats as this is what gives you the best performances.
    b/ if you only want to appear on YouTube, and not the Google Display network, or just on YouTube search, you
        will need to click on "let me chose" in "Ad formats and Networks" and just opt-out of the networks that you do not
        wish to use.
  2. On the Target group creation page
    a/ you will indicate the max CPV that you are ready to pay for a view from the audience that you specify.
    b/ In "target people when they are watching",  use demographic, topic or interest targeting for best performances on placements next to YouTube videos and on the Google display netwok. Adding different targeting criteria narrows your targeting.
    c/ In "target people when they are searching", indicate the keywords that you want to use, for targeting on YouTube Search pages. Note that the Keyword suggestion tool can help you find more relevant keywords.
    d/ Note the traffic estimation tool on the right hand side, which gives you an estimate of the number of views and average CPV that you could expect for your targeting.

 

I hope these few tips will help you improve performances of your video campaigns on YouTube. Please refer to theAdWords Help Center for detailed instructions on how to use AdWords for video.

 

Have a good day,

 

Valentine

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: how to advertise on youtube only

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Rryanewis,

 

If you have video ads they will not shown on Google search or you can set display network for campaign. Kindly go through the http://www.youtube.com/advertise/adwords.html link for further information.

Dinesh
My Blog

Re: how to advertise on youtube only

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thats where I've been trying  to use. It isn't very user friendly at all. 

 

I tried running a campain using the same amounts keywords as before and haven't got a click cause it wants me to pay more per click. 

 

Takes me 5 minutes \just to find the page to actually create a campaign. 

 

I'm not trying to sell something where its worth paying over 50cents per click...

Marked as Best Answer.
Solution
Accepted by Valentine (Google Employee)
September 2015

Re: how to advertise on youtube only

Google Employee
# 4
Google Employee


Hello,

 

YouTube promoted videos have now been integrated to the TrueView video ads formats, as TrueView in-search, appearing next or above search results on YouTube, and TrueView in-display, appearing next to video content on YouTube and on the GDN. TrueView in-slate (on YouTube long content) and TrueView in-stream (skippable commercial before the video that the user is trying to watch) are the 2 other placements included in the TrueView video ads family. 

 

If your goal is to generate views on your video, we strongly recommend that you stay opted in all 4 formats when you create a TrueView ad through AdWords for video. This will allow you to run your video promotion accross all relevant placements on YouTube and the Google Display Network. Advertisers who have remained opted-in all 4 formats have noticed they they were generating on average 4 times as many views for the same budget as when they were only using promoted video ads.

 

You can set up a new campaign using the AdWords for video tools in less than 10 minutes by accessing your account through adwords.google.com/video. Just sign in and click on the "New video campaign" button to get started: There is only 2 pages to fill out: the campaign and ad creation page, and the targeting page.

 

Further to advertisers feedback, we improved and simplified the campaign creation workflow in AdWords for video. Here are a few tips that will help you set up your campaigns:

  1. On the Campaign settings / ad creation page:
    a/ You are opted in by default to all 4 TrueView ad formats as this is what gives you the best performances.
    b/ if you only want to appear on YouTube, and not the Google Display network, or just on YouTube search, you
        will need to click on "let me chose" in "Ad formats and Networks" and just opt-out of the networks that you do not
        wish to use.
  2. On the Target group creation page
    a/ you will indicate the max CPV that you are ready to pay for a view from the audience that you specify.
    b/ In "target people when they are watching",  use demographic, topic or interest targeting for best performances on placements next to YouTube videos and on the Google display netwok. Adding different targeting criteria narrows your targeting.
    c/ In "target people when they are searching", indicate the keywords that you want to use, for targeting on YouTube Search pages. Note that the Keyword suggestion tool can help you find more relevant keywords.
    d/ Note the traffic estimation tool on the right hand side, which gives you an estimate of the number of views and average CPV that you could expect for your targeting.

 

I hope these few tips will help you improve performances of your video campaigns on YouTube. Please refer to theAdWords Help Center for detailed instructions on how to use AdWords for video.

 

Have a good day,

 

Valentine