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how should i do this at a marketer?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

As an internet marketer, should I set up Google AdWords campaigns under their (my client's) own company Google account, OR could/should I have multiple campaigns for my various clients under my one Google AdWords account??

 

...in other words

 

So should I set up a seperate Google AdWords account for each new client that I work with? or is there a way in which I can manage all my clients' campaings under my one company Google AdWords account??

4 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: how should i do this at a marketer?

Top Contributor
# 2
Top Contributor

Hello ngmarketingd,

 

Welcome to the community.

 

The common practice in the industry is the for the account manager to have a MCC and then link the clients' account to yours. This way means that login details do not to be exchanged, account data and performance isn't shared between clients and that the client can own their own account at the same time. Using an MCC is also more efficient for you with regards to quick navigation between accounts rather than having to log in and out of each account each time.


ScottyD, AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: how should i do this at a marketer?

Top Contributor
# 3
Top Contributor

Hello and welcome,

 

To follow Scott, here's an article explaining about the MCC account and how you can create it.

 

http://support.google.com/adwords/answer/2375468/?hl=en&

 

My 2 cents!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: how should i do this at a marketer?

Top Contributor
# 4
Top Contributor

Hi,

 

One last tidbit...and MCC is the only option here.

 

Based on Google Third-Party Policy:

 

"(7) You may not improperly use AdWords accounts, or AdWords marketing or sales material, including:

Using an AdWords account for more than one advertiser. A different Google AdWords account is required for each client that is being serviced by the third party. You may not mix clients in an account, for example, by setting up different campaigns for clients in one account."

 

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: how should i do this at a marketer?

Top Contributor
# 2
Top Contributor

Hello ngmarketingd,

 

Welcome to the community.

 

The common practice in the industry is the for the account manager to have a MCC and then link the clients' account to yours. This way means that login details do not to be exchanged, account data and performance isn't shared between clients and that the client can own their own account at the same time. Using an MCC is also more efficient for you with regards to quick navigation between accounts rather than having to log in and out of each account each time.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: how should i do this at a marketer?

Top Contributor
# 3
Top Contributor

Hello and welcome,

 

To follow Scott, here's an article explaining about the MCC account and how you can create it.

 

http://support.google.com/adwords/answer/2375468/?hl=en&

 

My 2 cents!

Pankaj

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: how should i do this at a marketer?

Top Contributor
# 4
Top Contributor

Hi,

 

One last tidbit...and MCC is the only option here.

 

Based on Google Third-Party Policy:

 

"(7) You may not improperly use AdWords accounts, or AdWords marketing or sales material, including:

Using an AdWords account for more than one advertiser. A different Google AdWords account is required for each client that is being serviced by the third party. You may not mix clients in an account, for example, by setting up different campaigns for clients in one account."

 

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: how should i do this at a marketer?

Google Employee
# 5
Google Employee

Thanks guys! That's pretty comprehensive! Yes, MCC is the best option here. Thanks for sharing all the resources!