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how our google marchant center keyword triggered

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi actually i am new in this field so i want to know that how adword account work with Goolge marcharnt account. and how our ad will be shown when a particular Query will  be typed by user. in adword keword will help but what is unique in google marchant center.. 

1 Expert replyverified_user

Re: how our google marchant center keyword triggered

Top Contributor
# 2
Top Contributor

Hi Neeraj,


Welcome to AdWords Community.


Google shopping ads work differently. You upload your product feeds to Merchant Centre and then connect your AdWords account with it. You create shopping campaigns and your ads get triggered when users' search queries match with your products. 


You do not use keywords in AdWords for such campaigns, the system decides when to trigger your ads based on your shopping feeds and website contents. 


About ads, they appear with product title, image thumbnail and pricing which gives an added visibility to your ads. 


You can learn more at


Ratan Jha

About Me: Community Profile | Ratan Jha INC.
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Re: how our google marchant center keyword triggered

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Welcome to the forum

Google Shopping campaign do not use keywords rather it uses the attributes in your Merchant Center product feed to match with user search query.

Here is the link with more information\