how many keywords can i use for a start
Re: how many keywords can i use for a start[ Edited ]
January 2014 - last edited January 2014
Actually there is no specific number of keywords you can use, the limited number of keywords is about 20,000 per ad group.
But it's recommended to use 20 to 25 keywords per ad group, but the more important thing is the keywords should be relevant to each other , relevant to the theme of the ad group and finally relevant to the ads.
So if you do this, your keywords quality score will increase and by increasing quality score you will lower your costs.
Re: how many keywords can i use for a start
In addition to what Ahmed Ali has explained, I would like to indicate this helpful article to read :
Also from time to time it is good to look at the Opportunities Tab where you will be presented with automatic grouping suggestions for ad groups which have too many keywords as described here :
Regarding "how can the number of keywords afffect my bidd and cost? " I would comment that the more keywords you have , the greater the daily budget has to be. To understand more read this article :