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how impression share is helpful in avg position of keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

how search impression share is helpful in avg ad position

1 Expert replyverified_user

Re: how impression share is helpful in avg position of keywords

Rising Star
# 2
Rising Star
Impression share is helpfull when you need to understand what market share you are getting at this moment. You can add impression share lost by rank and impression share lost by budget to understand what actions do you need to perform in order to get more traffic.

Sometimes your average position can be high but impression share really low if you have limited budget or you are using broad match so system is showing your ads on less competitive search queries.
Cheers, Alexey
UAWC Agency
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Re: how impression share is helpful in avg position of keywords

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi,

Impression share is basically Number of impressions you received divided by estimated impressions you are eligible to receive. Hence, impression share won’t affect your avg. position directly. But your avg. Position will affect impressions share %.

For example you are eligible to receive 100 impressions for your keywords but due to your low ad Position you only receive 70 impressions for your keywords. You lost 30 impressions due to your ad position.

I hope below article will help you to answer your question. https://support.google.com/adwords/answer/2497703?hl=en-AU


Thanks,
Aravindhu.