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how i create a new campaign?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I created and ad and deleted it. I am trying to create a new one and I can't figure out how to do it? Thanks

1 Expert replyverified_user
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Accepted by topic author Wanda Ibeliz S
January 2017

how i create a new campaign?

Explorer ✭ ✭ ☆
# 8
Explorer ✭ ✭ ☆

Hi Wanda, 

 

Follow this guide on how to create your new ad as well as the links below for campaigns.  

 

https://support.google.com/adwords/answer/2375452

 

https://support.google.com/adwords/answer/6324971?hl=en&ref_topic=3121941

 

-Julia

 

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how i create a new campaign?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Wanda, 

 

What kind of ad are you trying to set up? 

how i create a new campaign?

Badged Google Partner
# 3
Badged Google Partner

Hello @Wanda Ibeliz S,

What type of campaign are you trying to make? The steps might differ a little for Display, Shopping and Universal App campaign from a Search Campaign. 

However, for a normal search campaign follow the steps below

To start your campaign, go to https://adwords.google.com, find the “Get started now” button, and sign up for an AdWords account. Once you're logged in, click the “Create your first campaign” button.

1. Select your campaign type and name. First, choose the campaign type—for now, we highly recommend the “Search Network only” option, then give your campaign a name. Also remove the tick next to “Include search partners” for now (you can always change this later).

 
 
 

2. Choose the geographic location where you’d like ads to show. Next, decide how large or small a geographic area you want to target. You can choose whole countries, regions of countries, states or provinces, cities—even U.S. Congressional districts. You can also choose custom-designated geographic areas, such as latitude-longitude coordinates or the radius of a set number of miles or kilometers around a specific address. Click “Let me choose ...” and then search for the most appropriate area for you.

3. Choose your “bid strategy,” and set your daily budget. Change the default “Bid strategy” to “I’ll manually set my bids for clicks.” This gives you more control and will help you learn AdWords at a greater level of understanding. You can always change to one of the many automatic options later.

Your daily budget is the maximum that Google is authorized to charge you per day. Chances are, you'll hit that maximum most days. Google offers several payment options: “You can make payments before your ads show (manual payments) or make payments after your ads show, and have those payments made automatically (automatic payments). Some businesses are also eligible for a Google credit line (monthly invoicing).”

Set your daily budget so that if you screw up big-time, your checking account won’t get emptied out. You can always come back and bump it up, but it’s important to have a safety net.

4. Ignore the “Ad Extensions” section for now. This is an important part of any campaign, but leave this for now and add these later after you've finished all nine steps.

Click “Save and continue.”

5. Create your first ad group, and write your first ad. More people click on ads when the headline includes the keyword they’re searching on. So use your keywords in your headline when you can. You’re limited to 25 characters here, so for some search terms, you’ll need to use abbreviations or shorter synonyms.

The second and third lines allow for 35 characters of text each. In most markets, you’ll be more successful if you describe a benefit on the second line, followed by a feature or offer on the third line. Later on, you can test which order converts better.

Even though Google places the field for your display URL—the web address people see in your ad—below your main ad copy here, when your ad displays on the search results page, its URL will actually show up right below your headline. The display URL has to be the same domain as your site, though the URL itself doesn’t necessarily have to be the specific landing page that you take people to.

The last line is your actual destination URL, or your specific chosen landing page. You can also use a tracking link here.

Here’s the short version of your ad template:

Headline: up to 25 characters of text

2nd line: up to 35 characters

3rd line: up to 35 characters

4th line: your Display URL

6. Insert your keywords into the keyword field in your account. Paste in your keywords. Start with just one set, and add plus signs (+), brackets ([ ]), and quotes (“ “) to see precisely how many searches of each type you’ll get. When you’re getting started, it’s not a good idea to dump hundreds or thousands of keywords in. Start with a tiny handful of important ones, and work from there.

7. Set your maximum cost-per-click. Set your maximum price-per-click now (called your “default bid”), but realize this: Every keyword is theoretically a different market, which means that each of your major keywords will need a bid price of its own. Google will let you set individual bids for each keyword later. 

If you can only afford $50 per day instead of, say, $170, it’s better to bid on low-cost keywords so that your ad can be seen by as many people as possible. Due to the limitations of any budget, if you’re going after high-priced keywords, you’ll exhaust your budget quickly and your ads will only be seen part of the day rather than for a full 24 hours.

8. Review everything. Double-check your ad and keywords to be sure they’re the best possible match. Check your cost-per-click to be sure you get the positions on the page you want. Double check your daily budget to be sure you don’t unwittingly drain your bank account right out of the gate.

9. Enter your billing information. Your ads will start showing as soon as you confirm your payment information. Now you’re set.

Regards,

Syed Sayem Mustafa

how i create a new campaign?

Top Contributor
# 4
Top Contributor

Hi @Wanda Ibeliz S,

 

Hope you would like to create a new ad in the existing campaign.

 

Please note that the ad is created within any ad group of a particular campaign. The structure is Campaign > ad group > ads and keywords.

 

So, you need to access the particular campaign then the specific ad group.

Now, go to the Ads tab > +ads > select an ad type available for you campaign type.


Regards
Archit, AdWords Top Contributor, Community Profile
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Re: how i create a new campaign?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
It is for an advertisemet website. I created one and I deleted it. Now I do
not how to create a new one...

Thanks

Re: how i create a new campaign?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thank you so much! My issue is that I created one ad and deleted it. I
can't find a way to create a new campaign. 😔

Re: how i create a new campaign?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanjs! I deleted the ad, and I don't know how to create a new campaign. 😔
Marked as Best Answer.
Solution
Accepted by topic author Wanda Ibeliz S
January 2017

how i create a new campaign?

Explorer ✭ ✭ ☆
# 8
Explorer ✭ ✭ ☆

Hi Wanda, 

 

Follow this guide on how to create your new ad as well as the links below for campaigns.  

 

https://support.google.com/adwords/answer/2375452

 

https://support.google.com/adwords/answer/6324971?hl=en&ref_topic=3121941

 

-Julia