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how do brackets effect search words eg [apple]

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# 1
Visitor ✭ ✭ ✭

Setting up new adwords, what role do brackets have on searches and should one use them?

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Marked as Best Answer.
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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: how do brackets effect search words eg [apple]

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# 2
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If you a referring to adding Brackets when inputting your keywords..

Brackets are actually a KEYWORD MATCH TYPE.

The matching option you are referring to is defined EXACT MATCH .. they help control which searchers trigger your add.

For more information view the link below:

https://support.google.com/adwords/answer/2497836?hl=en-GB

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Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: how do brackets effect search words eg [apple]

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
If you a referring to adding Brackets when inputting your keywords..

Brackets are actually a KEYWORD MATCH TYPE.

The matching option you are referring to is defined EXACT MATCH .. they help control which searchers trigger your add.

For more information view the link below:

https://support.google.com/adwords/answer/2497836?hl=en-GB