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how do I know how much to bid per keyword?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do I determine how much to bid per keyword?

Re: how do I know how much to bid per keyword?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Colleen S,

 

Welcome.

 

You can use Keyword Tool or Keyword Planner to get the estimation of CPC bid for Your targeted Keywords.You may also interested to read this.

Understanding Keyword Tool Columns

 

Hope this helps.

Re: how do I know how much to bid per keyword?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Colleen,

 

The best way to decide how much to bid on a keyword is to decide how much you feel a bid is worth to you. You can then let the campaigns run and make decisions based on performance. The estimated top of page bid, etc. ar just that: estimates. And it doesn't make sense to pay more than you can afford just to get to the top of the search results. you may find that lower positions are more cost effective even though they send less traffic to your site. It's all about recognising what is working for you and focusing your efforts on the areas that give you the best return on your investment. 

 

Best of luck.