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how do I expand my target area

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am just now signing up for AdWords Express, and the target audience is preset of my home area. I'm an online store, so I want to target the US. How do I do that?

1 Expert replyverified_user

how do I expand my target area

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Betty,


AdWords Express is an automated advertising solution and ensures that your ad's targeting is done automatically for you. Under the above scenario I'd switch to a regular AdWords account. 


Going forward please remember to sign in using: for regular AdWords and for Google AdWords Express


In charge of an online store, you are also offered to consider a Shopping Campaign.


***   About Shopping campaigns and Shopping ads   ***




how do I expand my target area

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

hi Betty,


Welcome to adwords. use the normal adwords if you want more control over your account. 






Re: how do I expand my target area

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hi @Betty P,


Welcome to the Google Advertiser Community.


Follow this steps to change Audience location on AdWords Express:


  1. Sign in to your AdWords Express account.
  2. Click the (Menu button) menu at the top.
  3. Click the My business drop-down menu, and then click the name of the business.
  4. Click Ads.
  5. Click Dashboard in the ad.
  6. Scroll the page down. Under "Your ad settings," click Edit in the "Locations" card.
  7. Edit as needed.
  8. Click Save.

Check more about the Ad Audience Targeting for AdWords Express here:


All the best,