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how can we get Estimate of CTR, Click and Conversion, Conversion Rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

 

I have a question that is asked by my client to me If I am spending 10 Lacks in month So how much I will get click, impression, conversion .. etc..

 

Actuly my client has web design and development business I suggest to him just start PPC for their business so that they can get more business or client. So he asked to If I spent 10 lacks per month on PPC So how much not exectly but rough Idea we can get clicks, impression, conversion, and what will be the CTR and  Conversion Rate, So how can I get these kind of information any source please help me.

 

Thanks,

Parvez Choudhary

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Parvez C
September 2015

Re: how can we get Estimate of CTR, Click and Conversion, Conversion R

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey Pervez,

You need to understand the basic funda of google Adwords. Especially when you are investing big amount.

Impression are depend upon the keyword you are selecting. Click depend upon your ad is placement and Conversation depend upon many of things such as Landing Page experience, What you are offering, your price, material etc...

Lets give you an example, If you selecting a keywords which is "Web Development India" Now if the volume is 16000 then you can estimate 16000 impression if your ad appear on first page.

Impression and click are different thing. If you add is relevant then use may click it and he or she found good things your landing page then it's higher chance to have lead.

 

Go step by step

 

https://support.google.com/adwords/answer/2497976?hl=en

https://support.google.com/adwords/answer/1704371

https://support.google.com/adwords/answer/2470108

https://support.google.com/adwords/answer/1722122

https://support.google.com/adwords/answer/2454010


Hope this helps!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Parvez C
September 2015

Re: how can we get Estimate of CTR, Click and Conversion, Conversion R

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey Pervez,

You need to understand the basic funda of google Adwords. Especially when you are investing big amount.

Impression are depend upon the keyword you are selecting. Click depend upon your ad is placement and Conversation depend upon many of things such as Landing Page experience, What you are offering, your price, material etc...

Lets give you an example, If you selecting a keywords which is "Web Development India" Now if the volume is 16000 then you can estimate 16000 impression if your ad appear on first page.

Impression and click are different thing. If you add is relevant then use may click it and he or she found good things your landing page then it's higher chance to have lead.

 

Go step by step

 

https://support.google.com/adwords/answer/2497976?hl=en

https://support.google.com/adwords/answer/1704371

https://support.google.com/adwords/answer/2470108

https://support.google.com/adwords/answer/1722122

https://support.google.com/adwords/answer/2454010


Hope this helps!

Re: how can we get Estimate of CTR, Click and Conversion, Conversion R

Rising Star
# 3
Rising Star
Hi

Adding one thing to above answer you can't guarantee any numbers for clicks/ impressions and specially for conversions.

Giving a aprox amount in figures to a client won't be the best practice as an agency. Try to explain him how it works and use your campaign for like few weeks to get an actual idea and statistics from that and use it with client.