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help with keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I'm fairly new to adwords and I wanted to ask for some guidance on how to set good keywords. I have a wedding decor floral design shop and have standard keywords in my campaign such as "wedding centerpieces in chicago". I want to add more keywords to my campaign but I am not sure what kind of keywords I could use. I've seen some replies on keywords planner but not sure what that is. can anyone give me some direction on this? i would very much appreciate it.


Re: help with keywords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hey Aneta,

First read this: (Video also)
& go to keyword planner. Follow the step written on above link, I 'm sure you will get best keyword list

Re: help with keywords

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Aneta,

Hope you are doing well.

I would suggest replicating your website structure while creating the keyword structure for your account. Eg: make different campaigns Wedding Decor, Wedding floral & floral designs, etc.

Once, you have replicated your website, you should visit the Keyword Planner to get additional keywords around your theme. This is a Google tool which can be accessed through the Adwords interface (

Once you are done with positive keywords, you should also create a set of negative keywords (the terms you don't want your ads to show on, eg: Wedding Songs, invitations, etc.)

Hope this helps.