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help on campaign choice

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to adwords.  I am a charter boat captain who takes people out to fish and was wondering what type of campaign to select.

 

Thanks,

J.R. 

1 Expert replyverified_user

help on campaign choice

Top Contributor
# 2
Top Contributor

Hi JR,

 

Here's my opinion, but there are many paths you could take...

 

Start with two campaigns. One for your local area, and start with the most obvious keywords, like +charter +boat.

 

The second campaign would be for where tourists to your location live - often it will be the nearest major city. Use the same keywords but add in your location name, so +charter +boat +location.

 

And make sure you have conversion tracking in place - typically a contact form thank you page and use Google Call Forwarding with your phone number. That way you will know which ads/keywords are providing leads and which aren't.