I am having a heck of a time trying to get reports for how much Google has contributed to us in Ad Word donations on a month by month basis for the last two years. Can someone please help me, as our auditor needs this information asap.
Re: getting reports
this is very easy if you use Analytics and measure the donation or have a conversion with values of the donation. If not, it's very hard- almost impossible to have accurate reports on that.
What data do you measure, how do measure them and with what tools?