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general question

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# 1
Visitor ✭ ✭ ✭

Add a Broad Match modifier to any term that are part of your broad match keyword phrase then WHAT HAPPENS?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: general question

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello Amardeep,

 

Welcome to AdWords Community.

 

By adding a modifier, your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. The modifier won't work with phrase match or exact match keywords.

 

Unlike broad match keywords, modified broad match keywords won't show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.

 

Read more about this here:

https://support.google.com/adwords/answer/2497836?hl=en

 

Hope this Helps.

- Prashanth Reniguntala

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: general question

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello Amardeep,

 

Welcome to AdWords Community.

 

By adding a modifier, your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. The modifier won't work with phrase match or exact match keywords.

 

Unlike broad match keywords, modified broad match keywords won't show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.

 

Read more about this here:

https://support.google.com/adwords/answer/2497836?hl=en

 

Hope this Helps.

- Prashanth Reniguntala

Re: general question

Rising Star
# 3
Rising Star
Hi Amar,

Agree with Prashanth on this, adding a Broad match modifier to your keywords adds a layer of control over when your ads show up and what queries trigger your queries. It is always a good idea to look into your Search Query Report to understand the terms you should be using in BMM.

You cannot use the modifier i.e. the '+' sign in your Phrase or Exact Matchtype keywords. To elaborate, you cannot have Phrase keywords like "+This is your +Keyword" & Exact keywords like [+this is your +keyword].

Hope this Helps!

Do give the link a read.

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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