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exact match negative keyword block phrase match keyword?

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# 1
Follower ✭ ✭ ☆

Hello,

Does a negative keyword in exact match block phrase search terms including the negative keyword?

 

An example would be if the negative keyword is [mens jackets], but the search term of 'mens jackets at bob's store'. The search term of mens jackets is too broad for my account, but if it is included in a phrase search term that includes my business i would like it to show on the SERP.

1 Expert replyverified_user
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Accepted by topic author CBWY5
September 2015

Re: exact match negative keyword block phrase match keyword?

Top Contributor
# 2
Top Contributor
No, a negative exact keyword only blocks the search term identical to it, so you should be ok.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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