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eCPC + Auto bidding

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# 1
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I have my bid strategy to set for auto bidding; letting Google maximize clicks within my budget. However, I can also select enhanced CPC. How is this possible? or is auto bidding overrriding eCPC?

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Accepted by topic author Carl K
December 2015

Re: eCPC + Auto bidding

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# 2
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Hey Carl, how are things?

I think that for us to understand why is it possible to select both at the same time, we need to cover the primary understanding of those features

» Auto Biddind
Automatic bidding allows Google to bid automatically for you and try to to get the most possible clicks within your budget. So instead of worrying yourself with individual bids, you can have no limits at all or set a maximum bid, and Google will balance the bids according to each auction to try and get more clicks to you.

You can check more about this here: https://support.google.com/adwords/answer/2470106?hl=en

» eCPC
eCPC works by raising your max CPC bid by up to 30% for clicks that seem more likely to lead to a sale or conversion on your website. So if you have this enabled and Google check that this click have a high chance of becoming a sale for you, eCPC will increase the bid up to 30% to try and get you more visibility (higher positions) and see if the user becomes a lead for you.

More about this here:
https://support.google.com/adwords/answer/2464964?hl=en

With this I think we've covered the usage of both. Summing it up, auto bidding is used to get the most possible volume of clicks with the same budget, while eCPC is for trying to drive users with higher chances of converting to your website.

Hope this helps.


Leandro Martinez | Basta1Click

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Carl K
December 2015

Re: eCPC + Auto bidding

Rising Star
# 2
Rising Star
Hey Carl, how are things?

I think that for us to understand why is it possible to select both at the same time, we need to cover the primary understanding of those features

» Auto Biddind
Automatic bidding allows Google to bid automatically for you and try to to get the most possible clicks within your budget. So instead of worrying yourself with individual bids, you can have no limits at all or set a maximum bid, and Google will balance the bids according to each auction to try and get more clicks to you.

You can check more about this here: https://support.google.com/adwords/answer/2470106?hl=en

» eCPC
eCPC works by raising your max CPC bid by up to 30% for clicks that seem more likely to lead to a sale or conversion on your website. So if you have this enabled and Google check that this click have a high chance of becoming a sale for you, eCPC will increase the bid up to 30% to try and get you more visibility (higher positions) and see if the user becomes a lead for you.

More about this here:
https://support.google.com/adwords/answer/2464964?hl=en

With this I think we've covered the usage of both. Summing it up, auto bidding is used to get the most possible volume of clicks with the same budget, while eCPC is for trying to drive users with higher chances of converting to your website.

Hope this helps.


Leandro Martinez | Basta1Click

Re: eCPC + Auto bidding

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# 3
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Hi Leandrofm,

Is it possible to switch if I already set it to Manual bidding to Automatic bidding? I tried to check but it only show me to change budget. Or do I have to run a different campaign?