AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.5K members online now
2.5K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

do keywords need to be verbatim in the ad?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For example, if the keyword is "caregiving support" does "caregiving support" need to appear exactly in the ad, and in that order?

2 Expert replyverified_user

do keywords need to be verbatim in the ad?

Top Contributor
# 2
Top Contributor

Hi Cassiel,

 

The keyword doesn't need to be in the ad at all. You can write whatever you want in the ad copy, however best practice is to ensure that the ad is very relevant to the keywords in the ad group. If you have a number of keywords related to "caregiving support" I would recommend including that phrase in the copy to boost click through rate. Here is an article from Google on how to write successful ad copy:

https://support.google.com/adwords/answer/1704392?hl=en

 

Hope that helps,

Jim

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

do keywords need to be verbatim in the ad?

Top Contributor
# 3
Top Contributor

Hi Cassiel,

 

On top of Jim's excellent answer, in my own experience, reiterating the search terms in the headline will perform better, but only if it makes sense. 

 

So if someone searches for "nike shoe cost", putting that in the headline won't perform as good as "Nike Shoes from $39".