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do CPC costs pay off ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Please explain me, because I am very puzzled, as my gut feeling tells me that many clicks are needed to sell a product. I would't be surprised if one concrete sale would need around 100 clicks.

With high CRC of around $1, it would never pay off to sell a software product, unless the product were priced hundreds of dollars.

But speaking of an average software game of let's say $30, how would I ever make return on such costs ?

 

do CPC costs pay off ?

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Conversion rate and average cost-per-click is a major factor in the profitability of any campaign.  The metric to focus on is cost per conversion, often referred to as cost per action or CPA. 

 

If you are selling a gaming product and can qualify for Google Shopping, you may want to investigate running a Google Shopping campaign, where cost per click is often lower, and the format is more directly tailored for product sales:

 

https://www.google.com/intl/en/retail/shopping-campaigns/

 

https://support.google.com/merchants/answer/6324436?hl=en

 

hth!