do CPC costs pay off ?
Please explain me, because I am very puzzled, as my gut feeling tells me that many clicks are needed to sell a product. I would't be surprised if one concrete sale would need around 100 clicks.
With high CRC of around $1, it would never pay off to sell a software product, unless the product were priced hundreds of dollars.
But speaking of an average software game of let's say $30, how would I ever make return on such costs ?
do CPC costs pay off ?[ Edited ]
November 2016 - last edited November 2016
Conversion rate and average cost-per-click is a major factor in the profitability of any campaign. The metric to focus on is cost per conversion, often referred to as cost per action or CPA.
If you are selling a gaming product and can qualify for Google Shopping, you may want to investigate running a Google Shopping campaign, where cost per click is often lower, and the format is more directly tailored for product sales: