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display network column and exporting

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# 1
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Previously when I exported a monthly adgroup report, the excel document would have a "Display Network Max. CPC" column with all values of "auto" directly after the "Default Max CPC. column".


For some reason now when I export the monthly report, the Display Network Column does not appear. This change in column structure is affecting my excel macro where I am trying to pull adword reports into a larger pivot. 


I looked in the "customize columns" tool to try and replace the Display Network column however I couldn't find it. 


Any ideas on what has changed and how to fix it?

1 Expert replyverified_user

Re: display network column and exporting

Google Employee
# 2
Google Employee

Hi Darryl,


Thanks for your posting. Please follow the directions below (or this link) on how to re-enable your Display Network Column:


Setting a Display Network bid

If your campaign targets the Search and Display Networks, you can follow these steps to set your own Display Network bid:

  1. Click the campaign name.
  2. Click the Ad groups tab.
  3. Look for the column titled "Display Network Max CPC."