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different bid estimate for the same keyword

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# 1
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As you can see in the attached image, I was working on a new campaign when I realized that I had added the same keyword twice. But they had different first page bid estimate. Any reason as to why?

 

different estimate bid.png

 

Kevin

2 Expert replyverified_user

Re: different bid estimate for the same keyword

Top Contributor
# 2
Top Contributor

Hi there;

Interesting ; In my view this is an example for the "margin of error" those estimations have. They are statistical estimates, and as such are "meaningless" without reporting the "margin of error" of the reported values.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: different bid estimate for the same keyword

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# 3
Top Contributor

Hi Kevin, were these Keywords in the same Ad Group?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: different bid estimate for the same keyword

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# 4
Top Contributor

Looks like that....

 


@Cobnut wrote:

Hi Kevin, were these Keywords in the same Ad Group?

 

Jon




Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: different bid estimate for the same keyword

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# 5
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Can you tell from the screenshot?  It could be the Keyword tab at the Campaign level?

 

I'm wondering if the difference us down to Group relevance though I'm honestly just guessing...

 

J

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: different bid estimate for the same keyword

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# 6
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The two are in the same ad group

Re: different bid estimate for the same keyword

Top Contributor
# 7
Top Contributor

Well that's that idea scotched then Smiley Happy

 

J

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits