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destination url

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the difference between the destination url shown for the text ad and the destination url shown for the keyword?  Which one is used when the client clicks?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: destination url

Top Contributor
# 2
Top Contributor

The keyword destination URL is just that, a destination URL used for that keyword only. You can use this to further tailor the landing page to that SPECIFIC keyword.

 

If you don't use a keyword destination URL, the destination URL of the matched ad will be used instead. 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: destination url

Top Contributor
# 2
Top Contributor

The keyword destination URL is just that, a destination URL used for that keyword only. You can use this to further tailor the landing page to that SPECIFIC keyword.

 

If you don't use a keyword destination URL, the destination URL of the matched ad will be used instead. 

Re: destination url

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

So, just to make sure I understand this...the destination URL for a keyword overrules the ad URL? Are there any special considerations in terms of relevancy and quality when assigning a URL to a particular keyword?

Re: destination url

Top Contributor
# 4
Top Contributor

Hi Fnippy,

That is correct.

 

Relevancy and landing page quality rules still apply as normal though.

 

An example of when you might use it (and there are far more advanced uses than this):

 

If you have a "Widgets" campaign. You might have kewords like "buy widgets" or "cheap widgets". Now this might be an ecommerce landing page with a product colour switcher. For the keyword "blue widget", you might want to set the destination URL to switch the the blue variation of the product. 

Does that make sense?