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custom affinity audiencet

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

what is the difference between custom affinity audience and interest categories in audience targeting?

1 Expert replyverified_user

Re: custom affinity audiencet

Top Contributor
# 2
Top Contributor
Hi Bryant
This help center article explains better than I could, the differences and how they're "filled".
https://support.google.com/adwords/answer/2497941?hl=en