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creating ad copy in google adwords system

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

when trying to create the ad copy in google adwords system... the first descpription line doesn't allow me beyond 35 characters, i thought that the total of descp 1 and descp 2 should be 70. Do I need exact 35 for descp 1 and then descp 2 within 35?

 

Title:            Digital Marketing Directory

 

Descp 1:      Complete SEO Benefits, Low Inclusio

Descp 2:      n Cost. Ad Your Listing Today!

 

 

kindly help,

 

thanks,

linda jones

 

 

 

 

 

 

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: creating ad copy in google adwords system

[ Edited ]
Top Contributor
# 2
Top Contributor

YES! Smiley Happy

 

But you need to make nice. Because adcopy will look like

 

Ad Headline

Descirption Line1

Descritption Line2

Display URL

 

It will not look like:

 

Ad headline

Description line 1 description lie2

Display URL

 

You can try something like this:

 

Complete Seo Benefits @ Low Cost.

Ad Your Listing Today!

 

Above adcopy can be better, I am just tried giving you example Smiley Happy

 

hope it helps!

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author linda308
September 2015

Re: creating ad copy in google adwords system

Top Contributor
# 3
Top Contributor

Hi Linda,

 

Neha is spot on as always here!

 

Google allows upto 35 characters in each description line. So make sure, when you are writing ad, it makes sense and the appropriate message is shown to your audiences.

 

For more tips on how to write good enticing ads, you can refer to this article.

 

Just a thought!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: creating ad copy in google adwords system

[ Edited ]
Top Contributor
# 2
Top Contributor

YES! Smiley Happy

 

But you need to make nice. Because adcopy will look like

 

Ad Headline

Descirption Line1

Descritption Line2

Display URL

 

It will not look like:

 

Ad headline

Description line 1 description lie2

Display URL

 

You can try something like this:

 

Complete Seo Benefits @ Low Cost.

Ad Your Listing Today!

 

Above adcopy can be better, I am just tried giving you example Smiley Happy

 

hope it helps!

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author linda308
September 2015

Re: creating ad copy in google adwords system

Top Contributor
# 3
Top Contributor

Hi Linda,

 

Neha is spot on as always here!

 

Google allows upto 35 characters in each description line. So make sure, when you are writing ad, it makes sense and the appropriate message is shown to your audiences.

 

For more tips on how to write good enticing ads, you can refer to this article.

 

Just a thought!

Pankaj